Both retailers and resellers are businesses that buy items, stock and sell them to make money. They may be online, in brick and mortar stores or both. They purchase from wholesalers and distributors, and then resell it to consumers or other businesses. While many types of resellers exist there are two main types of dropshipping and private labeling. Private labeling is where the reseller rebrands the product of a manufacturer, adding their own logo, name and packaging. This type of reselling is typical in the technology industry where a computer manufacturer might offer their own hardware, in addition to third-party software and accessories.
Bundling is another type of selling. This is the process where a resellerassociation.com/what-is-reseller-hosting reseller groups together similar products from different companies to create an attractive package. For instance, a reseller might purchase digital cameras memory cards, and Photoshop Lightroom software from different manufacturers to create an equipment kit that can help novice photographers get started in digital photography.
Retailers typically purchase in bulk from distributors or wholesalers and then market the goods at higher prices to customers. They also sell their products through marketplaces on the internet, such as eBay and Amazon. Retailers usually offer value-added offerings, such as technical support and customisation. They may also charge additional charges, like shipping and handling charges. For instance, Home Depot might charge more than Walmart for grills for barbecues because it has an actual store and can handle logistics such as distribution and storage.